International buyers remain active in the U.S. market

The National Association of Realtors (NAR) recently released information about the active pool of buyers coming from other countries. Taking advantage of a weak dollar (though it is currently stronger than it was a few months ago) and flat or lowering real estate prices, international buyers see opportunity in United States real estate investments. NAR Chief Economist, Lawrence Yun, estimates that the level of foreign buyers purchasing U.S. homes might double from the present level of 3 percent of all U.S. home purchases to as much as 6 percent over the next decade. “American real estate is still relatively cheap for many international buyers,” said Yun. “When newly affluent international consumers think about how to spend their wealth, they know that owning a home in the United States remains a powerful success symbol around the world.” Read the full article on Realtor.com.

This is especially true for the Boston real estate market where, in recent weeks, Gibson Sotheby’s International Realty’s agents have been working with buyers and renters from France, Bermuda, England, Kazakhstan, Kuwait, Finland, the Netherlands and Italy. In order to reach out to those markets, the firm has an extensive print and online advertising strategy. “Many of our agents advertise in the Wall Street Journal International Edition, the International Herald Tribune and New York Times Magazine, to name a few. In this market it is critical to expand the exposure of our homes,” says Lisa Rideout, Ad Designer.

For more information on the Boston real estate market, go to Gibson Sotheby's International Realty, Boston's real estate experts.